Last month Kelowna’s vibrant farm to table scene had some great exposure in Up! Magazine – Westjet’s inflight magazine. Writer Jill Foran visited Kelowna on a press trip organized by Tourism Kelowna. She was suitably impressed with the depth and diversity of our farms, orchards and other food producers here and the connections that have developed and continue to bloom between farmers and chefs.
Up! Magazine is read by 1.4 million passengers on Westjet flights every month. In addition, the online version receives 31,000 unique visitors each month. Overall this was a very valuable story showcasing Kelowna’s lifestyle and foodie businesses. The story has also received social media attention through