Tourism World: Iconic Ferrari to Build New Brand Theme Park in Barcelona

Published on : Saturday, March 15, 2014

Iconic Italian sports car manufacturer Ferrari signed a licensing agreement to construct a new own-brand theme park in the PortAventura resort near Barcelona in Spain. It is to cover 75,000 sqm and will consist of variety of attractions for Prancing Stallion enthusiasts, including Europe’s highest and fastest vertical accelerator. The theme park will involve an overall investment of 100 million euros and it is due to officially open in 2016.

Ferrari Land will be created in conjunction with PortAventura Entertainment S.A.U., a subsidiary of Investindustrial group, owns the Spanish resort. This will be the second Ferrari theme park after Ferrari World in Abu Dhabi.

The theme park will include the first Ferrari-themed hotel with 250 rooms, restaurants and a driving simulator. PortAventura already witnesses four million visitors a year, of whom 50% come from outside Spain.

Investindustrial Senior Partner Andrea Bonomi, said, “PortAventura is a leader in the tourism sector in Europe, at the same time Ferrari is an icon representing the best of Made in Italy. The synergy between the two groups creates a powerful combination that will allow us to offer clients of both brands a unique experience.”

Tags: New Brand Theme Park in Barcelona

Iconic Ferrari to Build New Brand Theme Park in Barcelona

Leave a Reply Cancel reply